AD Guidelines

Established rules and best practices that govern the creation of audio descriptions for video and live performances. AD guidelines cover aspects such as what to describe (actions, characters, settings, on-screen text), language style (present tense, third person, objective), timing (fitting descriptions into silent gaps), and prioritization (plot-relevant details first). Guidelines vary by country and organization, with notable examples from WCAG, Ofcom, Netflix, and the DCMP. The rise of diverse video formats like short-form content and 360-degree video is driving the evolution of genre-specific guidelines.