User-Generated Content

Content such as text, images, videos, and reviews created and shared by end users rather than by the website or platform owner. In e-commerce, user-generated content includes customer reviews, review photos, and Q&A sections. This content poses significant accessibility challenges because it is rarely accompanied by alternative text or other accessibility metadata. Research shows that only 0.1% of tweets contain image descriptions, and review photos on retail sites almost universally lack alt-text, creating barriers for blind and low vision users who rely on this authentic content for purchasing decisions.