Content Wants

The specific types of information that a user desires or needs from a piece of content, as opposed to information needs imposed by an external system or standard. In image accessibility research, content wants refer to the particular visual elements (objects, people, environments, activities, attributes like color or texture) that people who are blind or have low vision want to have described in image descriptions. Research shows that content wants vary significantly based on the scenario in which an image is encountered — what a user wants to know about a product photo differs from what they want to know about the same image in a news article.