Search Engine Optimization

Search engine optimization (SEO) is the practice of improving a website's visibility and ranking in search engine results through techniques such as using descriptive page titles, meaningful headings, alt text for images, descriptive link text, and structured markup. Many SEO best practices overlap significantly with web accessibility requirements — for example, both screen readers and search engine crawlers benefit from semantic HTML, descriptive alt attributes, and logical heading hierarchies. This overlap means that accessibility improvements can be a side effect of SEO efforts, and conversely, that the business incentive to improve search rankings can motivate practices that also benefit users with disabilities.