Exploring the Role of Social Support When Integrating Generative AI in Small Business Workflows
Quentin Romero Lauro, Jeffrey P. Bigham, Yasmine Kotturi · 2024 · Companion Publication of the 2024 Conference on Computer-Supported Cooperative Work and Social Computing (CSCW Companion '24)
This paper investigates how small business owners from resource-constrained communities leverage their offline social networks to integrate generative AI technologies into their business workflows. The researchers interviewed 11 participants — seven entrepreneurs and four…
generative AI · entrepreneurship · social support · technology adoption · digital divide