The Fears, The Hopes, The Oscillations: A Critical Analysis of Tech Startups Targeting Autism
Yihe Wang, Bhavani Seetharaman, Rosemary Steup, Norman Makoto Su, Kathryn E. Ringland · 2025 · ASSETS 2025: 27th International ACM SIGACCESS Conference on Computers and Accessibility
This paper employs thematic and critical discourse analysis to examine the websites of 38 autism tech startups founded in the U.S. since 2012, investigating how these companies construct problems, users, and technological legitimacy through their marketing language. The autism…
autism · disability representation · critical disability studies · marketing discourse · tech startups