How Companies Engage Customers around Accessibility on Social Media
Erin Brady, Jeffrey P. Bigham · 2014 · Proceedings of the 16th International ACM SIGACCESS Conference on Computers & Accessibility (ASSETS)
This paper examines how major technology companies use Twitter to communicate with people with disabilities about accessibility, and how users attempt to engage with these companies in return. The researchers studied six corporate accessibility Twitter accounts — Google…
social media · corporate accessibility · disability advocacy · organizational accessibility · user engagement